In today’s world, where cellphones are such a huge part of so many people’s daily lives, consumers are increasingly relying on reviews to make informed purchasing decisions. Where should we go for dinner; who’s the best dentist near us; where should I go to get my tire fixed; which furniture store is the best; and what jewelry store should I buy my engagement ring at.
With this in mind, if you use the Shopify POS and/or the Shopify POS Go Mobile Device, collecting customer reviews is essential to boost your credibility and increase sales. Sadly, getting customers to leave reviews can be challenging, especially when you’re just starting. How do you get more of your happy customers to leave you a positive review? What can you do to get organically ranked #1 on Google?
The good news is that there is a strategy you can use to collect reviews and build trust with your customers. In this article, we’ll provide you with a step-by-step guide on how to collect more 5-star reviews for your local business utilizing the Shopify POS and/or Shopify POS Go Mobile Device. From knowing more about the application to asking customers for positive feedback; we’ll cover everything you need to know to make your company as profitable as it can be!
What is Shopify POS Go Mobile Device?
Shopify POS Go mobile device is a cell phone like device that lets retailers operate their business on the go. The app allows small and medium local businesses to have a complete point-of-sale solution and manage the inventory on their Shopify POS Go mobile devices.
Additionally, Shopify POS Go Mobile Device allows merchants to run the entire business on their phone, tablet, or computer with a few clicks of a button. This app has been downloaded over a million times and it has helped thousands of businesses across the world. The app is free for all Shopify merchants, but there are some limitations that are paid for like additional inventory management tools and more features that can help your business grow faster.
Why Collecting Reviews Matters for Your Local Business?
Did you know that 63% of people read reviews on Google, 45% on Yelp, and around one-fourth of consumers refer to TripAdvisor or Facebook reviews? Adding it all up, 88% of reviews you can read online comes from these 4 major platforms according to a website called ReviewTrackers. It’s obvious that we all use reviews when making buying decisions – Amazon has taught us and conditioned us to trust reviews. Considering this, it makes sense that people are more likely to trust reviews left by other consumers than any marketing tactic used by businesses. This is why it is crucial to have a good number of reviews on your website, social media platforms, and other review sites to make your business stand out from the rest.
Reviews are also a great way to get feedback on your products and services. This feedback can be used to make improvements to your business, which can ultimately lead to more sales and happy customers.
And in case you want to improve your search engine ranking, a browser such as Google takes into account business reviews and ratings when determining the relevance and credibility of a website and/or a local business. So, if you have a high number of positive reviews, you’ll be more likely to organically appear at the top of search results.
Different Ways to Use Reviews as a Business Strength
Reviews help you understand what your customers like about your product and what needs improvement. Reviews and feedback can also help you improve your customer service and create a better shopping experience for your customers. Therefore, it’s crucial to encourage your customers to leave reviews and feedback. Again, we all utilize reviews to make buying decisions, but the major problem is that as much as we rely on reviews, we are not very good at leaving reviews for businesses. What is the solution to this serious problem?
You can:
- Send follow-up texts or emails directly after a purchase
- Include prompts on your website and social media pages
- Immediately address any issues or concerns raised by customers
- Implement a hands-free solution to collect 10x more high-quality reviews
Obviously, the last method is the simplest way to collect reviews for your business – and it’s also the method that is the most convenient to customers; and, has the overall best results. You see, one major factor that influences customers to leave reviews is convenience. If the process of leaving a review is too complicated, customers may not bother to leave one at all, even though they were very satisfied by your products and/or services.
LocalReviews, a company that has been helping local businesses champion their online reputations with the most recent, relevant, and captivating reviews possible, offers a suite of review-collection tools with everything needed to efficiently collect, manage and display more high-quality reviews in more places.
To make things even more powerful, LocalReviews integrates with many leading point-of-sale systems, including Shopify POS and Shopify POS Go Mobile Device. This integration makes collecting more 5-star reviews seamless and automatic.
How Does LocalReviews Work?
With LocalReviews, you can easily integrate with Shopify POS and/or the Shopify POS Go mobile device to automatically text review invites to local businesses’ customers. Here’s an example of how this works: Your customer makes a purchase with the Shopify POS Go mobile device and then LocalReviews, on behalf of your local business, automatically texts that customer a customized review invite. The text may state something like, “Thank you for choosing XYZ Company, please take a few seconds to leave us a 5-star review [survey link is included].”
This gives customers a fast and convenient way to leave a review and this allows businesses to more effectively collect more high-quality reviews. Additionally, with the LocalReviews tool, businesses can manage all their review sites (like Google, Facebook, Yelp, TripAdvisor, and more) on one easy to use dashboard.
To make things more appealing, you can try LocalReviews for 30 days and start getting impressive results for FREE!
Here’s what a few of the LocalReviews clients have said:
“This software offers many features in a great package. Easy access to support and implementation is easy!” – Nick Henrie, Spinal Intervention
“Having Local Reviews has been amazing! It has been such a great addition to my business. It allows my clients to quickly and easily leave reviews.” – Jaysha Palombo, Blush Beauty
“Local Reviews provides us software with easy access for obtaining reviews from our customers. A great addition to our business.” – David Coats, Pilgrim House Furniture
Important note: LocalReviews is a unique app and its users must at least have:
- One Physical Location (Brick and Mortar) Storefront. *Discounts available for multiple locations.
- A Shopify POS System and/or the New Shopify Point-of-Sale (POS) Go Mobile Device.
- The Local Business must be in the USA or Canada.
How Does LocalReviews Help Your Business Collect Better and More Reviews?
According to Online Review Statistics, 74% of people tend to trust a business if its website or social media page has reviews. Whereas, 73% of these consumers put confidence in a business if the reviews are positive and of high quality.
Unfortunately, small businesses have a hard time getting the word out about their business and by the same token; gathering reviews. This results in an untrustworthy look of their website. LocalReviews is a solution to this problem.
LocalReviews is a great, hands-free solution for businesses who want to get more high-quality reviews, grow their brands, make their products or services the interest of the public’s eye, and offer convenient review invites to their customers.
The following points identify the top-notch mission of LocalReviews that can be a life-changing solution to a local business:
- Organically rank #1 on Google
Google has announced that one of the most searched keywords on the internet are, “Near me”. For a local business, gaining higher rankings is essential. The higher the ranking, the more online and physical traffic it gets and the more revenue it can generate. What is a better way to garner the support of the public than aiming for collecting the most quality reviews from your fans?
Here are a few real case studies on how LocalReviews helps local businesses rank #1 on Google….
MyRentKing.com – a LocalReviews client
Cassidy Tire – a LocalReviews client
Pilgrim House Furniture – a LocalReviews client
- Help you manage all reviews from major review site platforms
Managing reviews from major review platforms like Google, Yelp, TripAdvisor, Facebook, and many more is important for a business. Remember, businesses should always be on the lookout for new opportunities to improve their reputation. This is because reviews are a reflection of the company’s online reputation and reviews can help businesses gain more customers. Honestly, ask yourself, as a reader, how many times have you personally read reviews prior to making a purchase decision.
Luckily, LocalReviews offers an easy-to-use dashboard that can help local businesses manage all the reviews, from any review platform.
- Don’t limit your potential, get unlimited
LocalReviews plans offer unlimited text messages, unlimited emails, unlimited contacts, unlimited users, and unlimited customer and technical support. These are the best benefits and features in the industry. This gives local businesses the flexibility to get more reviews by sending more or their customers text and/or email messages to leave them a review. LocalReviews provides a survey link that links customers directly to a local businesses review page on Google, Facebook, Yelp, TripAdvisor, and/or other review sites. This allows customers the ability to quickly leave a review for that local business.
- Grow social media profiles – together
Social media has become an integral part of modern, digital marketing strategies. It can be used as a powerful tool for a business that wants to reach out to their target audience or help a business spread the news about their products or services. Getting more reviews on more review sites is a great benefit to local businesses. Additionally, LocalReviews helps local businesses grow their social proof with the best-in-class website widget. This feature allows local businesses to display their reviews on their website for visitors of the website to see.
Other Tips for Encouraging Customers to Leave Reviews and Feedback
Here are some other tips to help you get started:
1. Integrate your point-of-sale with LocalReviews: This will allow you to collect reviews on autopilot. LocalReviews integrates with leading point-of-sale systems to provide businesses with an automatic way to text or email their customers a review invite as soon as five minutes after the order has been processed.
2. Make it easy: Customers are more likely to leave reviews and feedback if it’s easy to do so. By sending a text with a survey link that within one click can take the customer to the local businesses review page to leave a review within only a couple of clicks.
3. Monitor reviews regularly: Keep an eye on your reviews and feedback regularly. This will help you identify any issues early on and address them before they become bigger problems. LocalReviews makes this easy, by sending you notifications of reviews received.
4. Ask at the right time: Timing is key when it comes to asking for reviews and feedback. Ask customers to leave a review when they are happiest; soon after they have made a purchase. People are happiest immediately after they have made a purchase.
5. Respond to reviews: Responding to reviews shows that you value your customers’ opinions and feedback. Whether it’s positive or negative, respond to every review and thank them for taking the time to do so. If it’s a negative review, try to resolve the customer’s concern as soon as possible. Once the issue is resolved, it’s advisable to ask the customer to leave another review, a 5-star review. Plus it’s important to note that Google uses “responses” and “response rate” as part of their algorithm to organically rank businesses. Regular, at least within 7 days, is acceptable response time from Google.
By following these tips, you can encourage customers to leave reviews and feedback, which will help build your brand’s reputation and credibility, ultimately leading to more sales and success for your business.
The Importance of Continuously Collecting Feedback
Collecting feedback is vital to the growth and success of your business. It helps you improve your products or services, enhances customer satisfaction, and builds brand loyalty. With LocalReviews, you have the perfect tool to collect feedback and reviews from your customers in a hassle-free way.
It’s important to remember that collecting feedback should not be a one-time activity. You should continuously collect feedback from your customers to stay on top of their changing needs and preferences. Make it a part of your routine to regularly check in with customers and ask for their feedback. This will help you understand their pain points, improve the customer experience, and make informed business decisions. Also, another item that Google uses in their algorithm is a business receiving regular and frequent reviews. Example, if a business received a lot of reviews, but the last one was several years old, then Google would consider those old reviews non-relative and the business may not be rewarded a good ranking.
Lastly, make sure to act on the feedback you receive. Customers want to know that their opinions matter and that you’re taking steps to address their concerns. Whether it’s improving a product’s functionality, or enhancing customer service, addressing customer feedback shows that you value their opinion and are committed to providing the best possible experience.
Final Thoughts
Consumers look at reviews prior to making buying decisions. Lots of positive and frequent reviews are essential to the reputation and overall success of local businesses. Statistically no matter how satisfied a customer is, they generally do not take the time to leave a review.
LocalReviews helps solve this serious problem by automatically texting customers a review invite, soon after their purchase on a Shopify POS system or Shopify POS Go mobile device. It literally only takes a few seconds to leave a review. This is how LocalReviews is helping local businesses collect more 5-star reviews. So, if you want more 5-star reviews, more frequently, connect your Shopify POS and/or Shopify POS Go mobile device to the LocalReviews app. This integration will help you rank #1 on Google, get more traffic, and make more sales. You can find the LocalReviews app on the Shopify app store here: Local Reviews for POS & POS Go – Collect More Reviews; Integrate with Shopify POS or POS Go | Shopify App Store
